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Cimmaron Real Estate Manager
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Mortgage Manager
Loan Modification Manager
Real Estate Manager

Video Tutorials

These tutorials provide you with a quick and easy way to learn how to use the Cimmaron Real Estate Manager application.

Real Estate Manager
Real Estate Manager
Getting Started - Introduction to Cimmaron Real Estate Manager.
Add a Phone Call - Schedule a follow up call and record your phone call results for a Real Estate Contact.
General How To Videos
General How To Videos
Add a Campaign - Create multi-step drip campaigns.
Add a Contact - Learn how to add new Contacts.
Add an E-Mail Template - Create web based e-mail templates for individual customized e-mails, bulk e-mail broadcasts, and drip campaigns.
Add a Phone Call - Schedule an upcoming phone call with a reminder, add a completed phone call for tracking, and find pending phone calls.
Add Users - Add users, create passwords, and send out Cimmaron setup e-mails.
Batch Assign - The Batch Assign screen allows you to modify a group of contacts in a single update. Great for reassigning leads, updating your pipeline status, and kicking off campaigns for a targeted list of contacts.
Batch Print - The Batch Print screens makes it easy to print out all your letters, labels, and envelopes from one screen.
Edit Contact Status and other Look Up Values - Add, edit, and delete contact status, types, lead source values, and other drop down lists to personalize your database to match your own corporate workflow and pipeline management methodology.
Edit a Microsoft Word Document - Create and maintain Microsoft Mail Merge documents and convert to PDF format on the fly.
Export Contacts to Excel - Export your contact list to Microsoft Excel.
Find Contacts - Use the Contact Finder to search the database and view your pipeline.
Import an Excel File - Create data maps and import data from Excel and CSV files.
Import Company Logo and Other Images - Import company logos, address footers, and other images for use in your e-mail templates.
Import XML Data - Create data maps and import XML data.
Live Lead Integration - Capture live lead data from websites and third party lead providers.
Pipeline Management - Learn how to setup and define the core database pipeline management fields including: Contact Status, Type, Lead Source, and Categories.
Send an E-Mail - Add an e-mail, select a template, and deliver the e-mail to your prospects, clients, and referral partners.
VOIP Phone Dialing - Automate your call handling with Click-to-Dial and voice recording features that integrate with your VOIP phone system.
Website Lead Integration Training Workshop - In this Training Workshop we show you how to take advantage of Cimmaron's live lead integration features and demonstrate exactly how tap into your own website lead forms.
Mortgage Manager
Mortgage Manager
Mortgage Manager CRM Overview - Mortgage Manager can help you stay in front of your prospects, clients, and referral partners with contact management, lead distribution, and automated marketing features. If you're new to the Mortgage Manager, this overview will give you a great head start in discovering what the software can do for you. If you’re already familiar with many of the features, this video may introduce you to a few new ideas and solutions that you hadn’t considered.
Add a Client Custom Field - Client Custom Fields allow you to extend the range of information collected in your Client contact screens. Custom fields are located on the Custom Field tab of the Client Full View and you can create new custom fields using the Admin Tools - Custom Field Manager. These fields can be searched, included in your reports, and are available as merge fields in your e-mail templates.
Add a Dashboard - Dashboards allow you to automatically display the information that’s most import to you and your team. Dashboards combine reports, charts, and finder result lists onto a completely customizable canvas.
Add a Phone Follow Up Call - Learn how to add and manage your follow up phone calls using the Contact Activity Dashboard.
Add a Mortgage Contact - The Add Contact screen in the vertical menu bar allows you to add a contact using your default contact view. For many users, this means the Full View, which is an easy way to add a new mortgage prospect. This video tutorial covers how to add a contact and also introduces you to the pipeline management fields, which are used to better organize your contact data.
Add a Note - The Notes section on the General tab is designed to captured an overall non-time sensitive picture of the contact. For example: “Has three children, went to UCLA, and is a huge Dallas Cowboys fan”. This type of information is perfect for a quick review before you place a call or send out an e-mail to touch base. Cimmaron also offers Note activities that are used to capture time-stamped notes such as: “Looking at properties this weekend.” This video reviews the differences between these two different methods for capturing client notes.
Add a Referral Partner - Learn how to manually add referral partners to your contact database. Adding referral partners allows you to reach out to those contacts with content designed to increase you partner pipeline, co brand your content, and track referral business.
Add a Report - The report designer feature allows you to create and modify your own custom reports. Learn how to select a report source, configure the layout, and make the report available to your users.
Add an Image to an E-Mail Template - Import images and include images in your html e-mail templates.
Add Dashboard Charts - Dashboard charts summarize your contact data using graphs to provide a visual snapshot of your pipeline status. This video demonstrates how to create stack bar charts to view recent leads by both contact owner and lead source.
Add Text Messages to your Loan Status Update Campaigns - Learn how to add automated text messages to your drip campaigns. In this example a text message is added to the loan approved loan status update campaign to reach out to the buyer's and seller's agent as soon as the approved loan status milestone is reached.
Add the Loan Officer Dashboard - Add the Loan Officer Dashboard at start up in the Loan Officer Menu Group.
Advanced Finder Criteria - The Criteria Builder control gives you added flexibility and range when searching for contacts and other information. Criteria is used to “filter” data in screens like the Contact Finder, Loan Finder, and Broadcast Manager and allows you to search the database for a specific list of information.
Assign a Campaign from the Contact screen - Drip campaigns are made up of a predefined series of tasks, including e-mails, phone calls, text messages, postcards, and other activity types. Campaigns can be assigned to your contacts manually on the fly from the Contact screen, in bulk using the Batch Assign screen, or triggered automatically. Watch this video tutorial to learn how to assign a Campaign from the Contact screen.
Automatically Assign a Drip Campaign Using a Workflow - Workflows allow you to automate the use of your campaigns by giving you the ability to define trigger points (changes to status, contact owner, etc.) that cause your drip campaigns to automatically assign.
Birthday Campaigns - How to place your contacts on birthday campaigns.
Campaign Visualizer - The Campaign Visualizer screen provides an easy and comprehensive view of your campaign design from beginning to end. Users are able to select a campaign, as well as a contact, to see every step completely merged along with their contact signature and template images, all from a single screen.
Capture Your Contact's Social Media Sites - The Contact - Social Media tab allows you to capture and track your contact's major social media sites within Cimmaron. Their Facebook, LinkedIn, and Twitter content is consolidated into a single screen allowing you to quickly brush up on exactly what your contact is doing with their social media accounts before you pick up the phone and make the call, getting you completely up to speed on what's import to them on both a personal and business level.
Cimmaron Themes - Learn how to change the look and feel of your Mortgage Manager screens by selecting from a variety of available "skins" in the Utilities - My User Profile screen. Skins control the theme of your Cimmaron user interface and modifies the overall color scheme and layout of your buttons, drop-down lists, grids, and other controls. Choose a holiday theme, something bright and happy, or something dark and serious, depending on your mood.
Co-Branded Agent Setup - Offering co-branded marketing to your referral partners is a great way for you to add value and stand out from the competition when you’re trying to build your referral channel of business. The Mortgage Manager allows you to co-brand e-mail broadcasts, drip campaigns and the My Mortgage Manager phone app used by your clients. This video tutorial describes how to add and configure a real estate agent for co-branding. Enter a complete set of contact information, add logos and head shots, and check your results with a co-branded e-mail template.
Contact Activity Dashboard - Create, Edit, and View Contact Activities - The Contact Activity Dashboard inside the contact screen allows you to create, edit, and view a complete list of all activities tied to a contact. From here you can quickly see a history of any communication, action, or note and identify who completed each task and when it was completed.
Contact Activity Dashboard Filters - The Contact Activity Dashboard filter option allows you to set your preferences for what type of activities are displayed in the dashboard when you open the Contact Detail view. For example, you may want to limit the activities to just those that are still pending or you may want to exclude e-mails from the dashboard.
Contact Activity Finder - Manage Your Activities and ToDo Items - Todo items, tasks, phone calls, etc can all be easily and effectively managed using the Contact Activity Finder.
Contact Category Filters - Categories allow you to organize your contacts into various logical groups. As you create and add on to your list of Categories over time, you may run into a situation where your list becomes a bit unwieldy due to a growing number entries. Using Category Filters you're able to limit the set of available Categories to a subset of your overall list based on the state of the contact being modified. As an example, Referral Partners may only need Categories such as: “Tier 1”, “Tier 2”, and “Tier 3”, but don’t need any prospecting values such as “First Time Homebuyer” and “Has a Realtor”
Contact Detail Report - The Contact Detail Report is an on-screen report that you can run from the Contact General tab to consolidate information from various tabs giving you a complete picture of your contact’s status in a single comprehensive view.
Contact Finder - Contact Detail View - Display contact information using screen layouts optimized for the type of contact your viewing.
Contact Finder - Quick Find - Search for your contacts using the Contact Finder - Quick Find tab.
Contact Finder - Result Layouts - Display your Contact Finder results using optimized layouts.
Contact Information Pop Up - The Contact Information Pop Up is a customizable template that can be opened with a single click from the contact screen to display information aggregated from across multiple tabs to give you a comprehensive at-a-glance view of the contact fields that you deem to be most useful for your needs. Rather than moving through various tabs in the contact detail view to obtain this information, you can pull all the fields together in a single optimized document to quickly get up to speed on the status of your contact and optionally use to print or copy/paste into other documents.
Contact Lead Source Tracking - The Lead Source pipeline management fields allow you to track where your contacts originated. With these fields you can easily see how each well you’re doing with all your sources for new leads. Break down how often your referrals close and drill down to specific companies and agents. If you purchase leads, the ability to see which sources are most likely to close is critical to optimizing your investment.
Contact Ranking Categories - Ranking your contacts allows you to organize your leads, past clients, and referral partners into logical tiers or groups. This method makes it easy to follow up and market to your contacts based on their respective business relationship value. For example: Hot, Warm, Cold or Tier 1, Tier 2, Tier 3 are popular categories used for this pipeline management technique.
Contact Status Tracking - Learn how to use the Contact Status and Status Description fields to manage the current disposition of your prospects, clients, referral partners, and other contacts in your database. The status tracking fields are central to sound pipeline management and understanding how best to maintain this information will go a long way toward helping you with your reports, marketing, lead management, and other CRM needs.
Create Custon Reports - Create, Edit, and View Reports - Learn how to create custom reports.
Create Drip Campaigns - Create, Edit, and View Campaigns - Learn how to create drip campaigns.
Create an E-Mail Template - Create html e-mail templates to be used for e-mails in the Contact screen, e-mail blasts, and drip campaigns.
Dashboard Access Configuration - Dashboards can be configured to both auto-load at start up and to display within the Dashboard section of the vertical menu bar. The Policy Editor screen gives you the ability to control these settings for all your users or define a specific set of dashboards for groups of users by setting filters based on a variety of user attributes including; company (branch), menu group, roles, etc.
Data Encryption - Learn how Cimmaron implements certificates and key management for improved data security.
Distribute Contacts Using Contact Batch Assign - Learn how to reassign and distribute contacts to one or more users with the Contact Batch Assign screen.
Drip Campaigns - Watch the new lead drip campaign in action.
E-Mail History Tab - The E-Mail History tab within the Contact Activity Dashboard provides an optimized view of any e-mail delivered to the selected contact. This list gives you an at-a-glance look at the status of every e-mail attempt that either went directly to the contact or to related contacts, such referral partners, real estate agents tied to their loan transactions, and supporting users at your company included in e-mail communications based on that contact.
E-Mail Newsletter Management - This video describes a strategy you can use to send out your monthly e-mail newsletters with the least amount of effort. Based on lessons learned setting up e-mail newsletters for a variety of businesses, this approach provides a best practice method you can use to take advantage of this popular feature.
Export Contacts - Export your Contacts using reports and Finder screens.
Export to Calyx® - Learn how to export loans to Calyx® from the Loan Scenario tab. The Calyx® sync feature allows you to select a Loan Scenario and export it to Calyx® on demand. Options include selecting an Calyx® template, folder, and loan officer.
Export to Encompass® - Learn how to export loans to Encompass® from the Loan Scenario tab. The Encompass® sync feature allows you to select a Loan Scenario and export it to Encompass® on demand. Options include selecting an Encompass® template, folder, and loan officer.
File Transfer - Secure, encrypted, cloud-based file transfer is available from the Marketing – “File Explorer” screen. You can use this feature as a secure alternative to e-mailing file attachments when communicating with the Cimmaron support team.
Find Contacts That Belong to Other Contact Owners - Search for contacts that are tied to other Contact Owners at your branch and other branches in your installation.
Find FHA Loans - Learn how to use the Advanced Find tab in the Contact Finder to search for your closed FHA loans.
Find Your Contacts - A quick overview describing how to find your contacts using the Contact Finder.
Find Your Real Estate Agents - Learn how to view and access your contacts using the Contact Finder.
Getting Started - Introduction to Cimmaron Mortgage Manager.
History Menu Category - History Menu Category – Cimmaron tracks each screen you’ve accessed as you open and close contacts, dashboards, reports, and other features during your current session. The History Menu Category in the vertical menu bar saves a link to every screen/object you’ve opened, giving you an easy way to jump back to the contact or other data you need.
Hyperlinking Documents in your E-Mail Templates - Cimmaron allows you to upload and link to documents in your e-mail templates. Although you can link to any document already on the Web, sometimes you have a PDF or other document type on your local computer that you'd like link to in your templates. This tutorial explains how you can easily upload a document to Cimmaron and then include that file in your e-mail via a hyperlink. Linking to documents is a much better method to use over simply attaching the file in that your e-mails are smaller and people are more comfortable viewing a document from a link rather than opening an attachment.
Import Real Estate Agents - Learn how to import real estate agents from Excel using a data map and the Data Import Wizard.
Link Documents to your Contacts and Loans - Learn how to use the Files tab to classify and link documents to your contacts and loans.
Loan Comparison E-mail Templates - The Rate Quote e-mail templates allow you to quickly recap your client's various options by consolidating information pulled from the Client -- General and Loan Scenario tabs into an easy to understand e-mail summary. Choose from pre-built e-mail templates that focus on a standalone loan scenario or use one of the templates that combine multiple scenarios into a side by side loan comparison e-mail.
Loan Related Contacts - Learn how to link contacts to a loan transaction to allow automated Loan Status Update e-mail notifications to be delivered to the Buyer's and Seller's real estate agents along with the e-mails going to the borrower and co borrower. This process is automatic for some LOS systems (Calyx Point, Ellie Mae Encompass, etc.), but can also easily be accomplished using the Loan Related Contacts tab.
Managing Look Up Lists - Look up lists in Cimmaron allow you to customize your own set of values to be displayed in the drop down lists. This video takes a look at how you can use the Table Editor to update the look up list for Client Category and other pipeline management fields.
Microsoft Outlook (Exchange) - Export a Contact to Outlook - Export contacts to Outlook using the Microsoft Exchange sync feature.
Microsoft Outlook (Exchange) - Import a Contact from Outlook - Import contacts from Outlook using the Microsoft Exchange sync feature.
Microsoft Outlook (Exchange) - Import an E-mail from your Inbox - Import e-mails from your Outlook Inbox using the Microsoft Exchange sync feature.
Microsoft Outlook (Exchange) - Import an E-mail from your Sent Items - Import e-mails from your Outlook Sent Items using the Microsoft Exchange sync feature.
My Loan Center - Mobile App Preview - Cimmaron shows off its soon to be released mobile app – My Loan Center. This app allows you to nurture referral partner relationships by offering your realtors a co-branded phone app that your mutual clients can use to run mortgage calculations, communicate with both of you through phone, e-mail, and text, and check the status of their loan transactions in real-time.
My Mortgage Letters - E-Mail Marketing Content - Use the My Mortgage Letters marketing content package to reach out to your prospects, past clients, and referral partners through individual e-mails, drip campaigns, and e-mail blasts.
My ToDo List - The My ToDo List control in the Loan Officer General dashboard is your home for taking care of your outstanding ToDo items. The Loan Officer General dashboard loads at start up and the My ToDo List control displays all the pending activities you need to take care of for the day. This video shows you have to use this control to manage your daily tasks.
Mortgage Market Guide Newsletters - Use the Broadcast Manager to setup hands free delivery of the Mortgage Market Guide (MMG) weekly and monthly e-mail marketing newsletters.
Password Management Software - As users, we are faced with an ever-growing number of accounts that we need to access. From social media, to e-mail, to entertainment, and of course business tools, the list of usernames and passwords that we need to remember never seems to stop increasing in number. Although you’re free to maintain your Cimmaron credentials using whatever method works best for you and your business, this video tutorial demonstrates how to use KeePass to easily and securely maintain your expanding universe of accounts.
My User Profile - One of the first actions you should address when you get started is to update your User Profile via the Utilities – My User Profile screen. This screen controls the information used to merge your contact information into e-mail templates and other marketing materials and also provides access to other critical settings such as, LOS synching, building your team, Exchange sync, and many other widely used features.
Pre-Approval Campaigns - Your Pre-Approval letters can be merged and delivered to your clients and agents using a Pre-Approval Letter campaign. This campaign merges loan information into a Word document that attaches to an e-mail template describing the pre-approval letter. The e-mail is set to draft mode, which allows a loan officer to review and edit the Word document before it’s delivered. Finally, the Word attachment is converted to a PDF file on the fly before it’s e-mailed to the recipient.
Reassign Contacts Using the Contact Batch Assign Screen - Lean how to reassign contacts to another user. The Contact Batch Assign screen can also be used to change additional types of information such as Status and Categories as well as to assign and unassign Campaigns.
Recurring Broadcasts - Recurring Broadcasts make it easy to create e-mail blasts in cases where you send the same type of content to the same group of contacts on a regular basis. For example, when you have a monthly client newsletter or a weekly rate update for your realtors. Recurring Broadcasts save all your settings from the previous Broadcast, so when it comes time to send out the latest version, all you need to do is update your content and click Ok to Generate. This saves you time and helps to make your e-mail marketing consistent whenever you need to reach out to the same group of contacts.
Receive Leads from the Zillow Mortgage Marketplace - Learn how to use Cimmaron's built-in lead integeration with Zillow to automate mortgage lead requests from the Zillow Mortgage Marketplace.
Referral Partner Pipeline Report - The Referral Partner Pipeline reports displays leads sent to you from a selected referral partner. Each row lists contact information, loan status, and the most recently completed activity for that contact.
Resend a Previously Failed E-Mail - What can you do when you discover that your drip campaigns and e-mail broadcasts have not been going out due to having an incorrect e-mail address for your contact?

Learn how to fix a bad e-mail address and resend a previously failed e-mail attempt.
Role Manager - Organize users into User Roles.
Sellers Agent Post Close Follow Up - One often overlooked source of referral business lies with the seller’s (aka listing) agents from your recently closed loan transactions. Something as simple as a follow up phone call to the agent shortly after the loan closes can pay big dividends in the long run. The key is to consistently make that follow up call for every loan you close. This is a great opportunity for you to ask for their business, but remembering to execute on this event with so much happening during your busy day to day schedule can be difficult.

This video tutorial demonstrates how to take advantage of a fully automated seller’s agent post close campaign that creates the phone call reminder in your My ToDo list dashboard. Learn how to take advantage of the dashboard to spot your upcoming calls and manage the follow up process.
Send an E-Mail Out for Multiple Users with a Single Broadcast - E-Mail Broadcasts allow you to send an e-mail template out to a targeted list of contacts. One of the most efficient benefits of the Broadcast feature is the ability for one user to create a Broadcast that delivers e-mail content to contacts belonging to other users in the system.
Send E-Mails Using an E-Mail Broadcast (E-Mail Blast) - E-mail a targeted list of contacts using an e-mail Broadcast.
Send a Postcard to a Single Contact - Select a contact and send out a postcard.
Send Postcards Using Automated Drip Campaigns - Send Postcards to your contacts using an automated Drip Campaign.
Send Postcards to a Group of Contacts Using a Broadcast - Send Postcards to a targeted list of contacts using a postcard Broadcast.
Share your Contacts with Other Users - Create a team of users that can access your contacts. This is a great solution when you have an assistant or need someone to cover for you when you go out of town.
Social Media Links - Cimmaron allows you to add dynamically merged social media links to your e-mail and Microsoft Word templates. URL addresses are first pulled from the User Profile and if those are not available the links are pulled from the company (branch) level. This allows you include social media icons that can consistently merge a valid address for both users that have their own personalized links as well as those that don’t have their own social media sites set up.
Text Message a Contact from the Contact Screen - Find a contact and send out a text message using the Contact Activity Dashboard.
Text Message to a Targeted List of Contacts - Target a list of contacts to receive a text message using the Broadcast Manager.
Text Message a Contact or User with a Drip Campaign - Add a text message to a drip campaign to automatically text your contacts and users based on specific milestones and trigger events.
ToDo List Management - Learn how to manage your ToDo list using the My ToDo List section of the Loan Officer General dashboard. This video shows you how can quickly and effectively move through each one of your activities by drilling down on from the ToDo item to open up the contact screen, review the available information, and complete the task.
Update Your Email Signature - The content for your e-mail signature is controlled by three elements, the Company Signature template, the Company Profile, and your User Profile. If you’d like to make changes to the layout of the template, edit the Company Signature template. If you need to change company information such as the name of the company or company website, use the Admin Tools – Companies screen, and if you need to make a change to your user information, such as title or phone number, use the Utilities – My User Profile. This video tutorial demonstrates how to make updates to all three areas.
Upload your image for the contact signature area in outbound e-mails - E-mail templates use a special merge field that pulls in the layout and merge fields from the contact signature html template. One of the optional fields in the signature template is the user image. You can easily upload your own image for this field by using the Utilities – My User Profile screen.
User Rights - Create and maintaign User Rights to control security and access to data, reports, and administrative tools.
User Roles - Organize users by creating and maintaining user roles to place individual users into groups to control drop down lists, lead integration, and contact ownership.
Web Form Integration - The live lead integration feature allows you to send web form data to your Cimmaron lead management system. This feature is oftentimes used to capture data from lead vendors such as Zillow, LendingTree, and Loan Bright, but the same technology can be used to integrate with forms on your own website, landing pages, as well as forms created and hosted within your Cimmaron installation.
Zillow Zestimate - Look Up Property Values from the Contact Screen - Cimmaron's built-in integration with the Zillow website allows you to quickly look up a property's valuation and other details with a single click from the Loan Scenario and Loan tabs.
Loan Modification Manager
Loan Modification Manager
Getting Started - Introduction to Cimmaron Loan Modification Manager.
Role Manager - Organize users into User Roles.
Loan Modification Calculators - Built-in calculators designed to process a contact's finanical profile to determine debt ratios and eligibility for loan modification.
User Rights - Create and maintaign User Rights to control security and access to data, reports, and administrative tools.
User Roles - Organize users by creating and maintaining user roles to place individual users into groups to control drop down lists, lead integration, and contact ownership.

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