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E-Mail Marketing
Cimmaron gives you everything you need to build your business by reaching out to prospects, referral partners, and clients through e-mail marketing.
Create Your Message
Use pre-built templates or the HTML e-mail editor to create your own mergeable e-mails.
You can also easily copy and paste from other documents such as Microsoft Word, web pages, or e-mails to easily compose your message.
Customize Your Content
Include corporate logos, your own photo, and choose from an extensive list of merge fields to make each message unique and establish a professional branded look and feel.
Manage Your E-Mail List
Use the Broadcast Manager to pick an e-mail template and
select recipients with custom criteria to filter your database
down to a targeted list of contacts using a robust set of industry specific fields. Now you can have a single database to handle all your CRM, transaction management, and e-mail marketing needs.
Let Cimmaron Sweat the Details
Although you can send out your e-mails using Outlook or your own SMTP e-mail server,
the vast majority of our customers let the Cimmaron e-mail servers handle delivery.
The From address displays your e-mail address, so all replies go straight back to you
and the e-mails appears to have been sent directly from your own e-mail account.
There are several advantages to this approach:
- Your e-mail server won't be burdened with large e-mail broadcasts
- You can schedule e-mails ahead of time for hands free delivery
- We optimize our servers and technology to comply with SPAM laws for improved delivery rates
Built-In Opt-In/Opt-Out Functionality
Each outbound e-mail includes links that support the ability to opt-in and opt-out from your e-mail marketing efforts.
Opt-out requests are handled automatically, preventing additional unwanted e-mails from being delivered.
Track Your Marketing Results
Use reports and the Transmittal Finder to track the success of your marketing.
The results of every e-mail delivery attempt is saved so you see exactly when an e-mail was opened or conversely track opt-outs requests, delivery failures, and other delivery status information.